Tap into the Desires of Today’s Travel & Leisure Customer!
With this book you will begin to understand what attracts people to your experience and destination. Knowing what drives people on a deeper level will empower you to create compelling stories and memorable experiences that resonate with today's savvy consumers! You will learn...
The 4 key travel & leisure motivators and what these consumers are looking to get out of an experience
The most effective ways to understand your customers and their desires on another level
A better way to create powerful marketing personas